מודל הפרסום הישן באינטרנט הולך להיעלם. עוד ועוד אנשים בוחרים לחסום פרסומות באמצעות תוכנות שונות, המאיימות לרושש את אתרי התוכן וחברות הפרסום הדיגיטלי. האם בכל זאת המפרסמים יכולים להביס את מי שחוסם אותם?

בן קמינסקי | 6 במאי 2016 | מדע וטכנולוגיה | 12 דק׳

״בוודאי שאנחנו לוחמניים. זאת מלחמת דת! אי אפשר לשנות את עולם הפרסום במילים יפות"

לתוכניתנים יש מין נטייה שכזאת – כשמשהו לא מוצא חן בעיניהם, הם יושבים לכתוב קוד שישנה אותו. אז כשפרסומות צבעוניות וקופצניות שהופיעו באתרי תוכן באינטרנט הטרידו את ולדימיר פאלאנט עד שלא יכול היה לשאת זאת יותר באותם ימים של 2006, הוא לא נשאר אדיש. התוכניתן הגרמני התיישב לכתוב תוסף לדפדפן שיחסום את כל הפרסומות המעצבנות, ויאפשר לו לגלוש באינטרנט כמו שהוא היה רוצה לעשות זאת.

זה מזכיר דברים שעבריינים היו אומרים. אני אגן עליך מפניי. אם לא תשלם את הכסף, אני אפגע בך

רוצה לקרוא עוד?

להמשך קריאה הירשמו או התחברו

תמונה: Fotolia

אילוסטרציה: מגזין אפוק

ויטמין חחח: התרופה שהרופאים שוקלים לרשום לכם

רקפת תבור

אילוסטרציה: מגזין אפוק

המחשבה כתרופה או כרעל – המחקרים שמראים שהכול באמת בראש

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אילוסטרציה: מגזין אפוק

מנהגי מרוצים ועד ניצולי תאונות: כיצד אנשים מסוימים יכולים "להאט את הזמן"

מאיה מזרחי

אילוסטרציה: Shutterstock

״נדיר ביותר ובלתי סביר״: המדענים שחוקרים ילדים עם זיכרונות מחיים קודמים

מאיה מזרחי

איור אילוסטרציה: מגזין אפוק, Shutterstock

האם הסוד לחיי הנעורים נמצא במעמקי גופנו?

רקפת תבור

הלב מזוהה אוניברסלית כסמל לאהבה, ובאופן מעניין, האהבה יכולה להשפיע באופן משמעותי על הלב עצמו | אילוסטרציה: מגזין אפוק, Shutterstock

חשבנו שאהבה היא רק רגש – המחקרים מראים שהיא גם תרופה

רקפת תבור

הירשמו לניוזלטר שלנו וקבלו תוכן חדש למייל מדי חודש

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