העיתונאי בן פר ניסה לפצח את הקוד למשיכת תשומת לב למוצר, רעיון או יוזמה. אחרי שערך את אתר החדשות המצליח Mashable, הוא התפנה לראיין מצליחנים בתעשיית ההייטק והבידור ולהוציא ספר. בראיון לאפוק טיימס הוא מספר על הטריגרים שדרכם נוכל למשוך תשומת לב ולקדם את הרעיונות שלנו

מאיה מזרחי | 3 ביוני 2015 | פסיכולוגיה | 12 דק׳

העורך שפיצח את הקוד למשיכת תשומת לב

הכנר המפורסם ג׳ושוע בל, רגיל להופיע באולמות המפוארים בעולם, מול אלפי אנשים שמוציאים סכום לא קטן ומזילים לא פעם דמעה מנגינתו המרגשת. ב-2007 כתב של הוושינגטון פוסט פנה לבל והחליט ביחד איתו לערוך ניסוי מעניין - בל הופיע מול אלפי אנשים, עוברי אורח בשעת השיא, בתחנת רכבת מרכזית בוושינגטון. הוא הוריד את הטוקסידו, לבש כובע מצחיה וג׳ינס וניגן את הקלאסיקות הגדולות.

אף שהמופע היה ללא תשלום, מעטים האנשים שנעצרו להקשיב. אף שהמוסיקה הייתה נפלאה, איש לא בכה מאושר או מחא כפיים, אף אחד לא שם לב שגדול המוסיקאים בעולם מנגן ברחוב, חוץ מאישה אחת, שהייתה מופתעת מאוד לראותו שם.

רוצה לקרוא עוד?

להמשך קריאה הירשמו או התחברו

צילום: Michael O׳Donnell

צילום: Michael O׳Donnell

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דינה גורדון

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פחות הסחות, יותר תוצאות: החיים על פי שאלה אחת פשוטה

דינה גורדון

אילוסטרציה: מגזין אפוק, Shutterstock

לשמור בבטן: הפסיכולוגיה של ההסתרה וההשלכות הבלתי צפויות על הבריאות שלנו

דינה גורדון

איור אילוסטרציה: מגזין אפוק

תיאוריית "תנו להם": היישום המודרני של עקרונות הסטואיזם

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הסוד לזוגיות ארוכת טווח: זה לא הם, זה אתם

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המנקה הגאון ויל האנטינג (מאט דיימון) בסרט "סיפורו של ויל האנטינג"

האנשים החכמים בעולם: שומר הבר ממונטנה, היועצת וילד הפלא

מאיה מזרחי

הירשמו לניוזלטר שלנו וקבלו תוכן חדש למייל מדי חודש

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