התנהגות צרכנים

צוות אפוק | 22 באוקטובר 2018 | פסיכולוגיה | 2 דק׳

מה גורם לאנשים להמשיך לקנות מכם

זוכרים, כילדים, את הסקרנות והצפייה המתלווה לביצי ההפתעה של קינדר? השוקולד המתוק שלהן זה דבר אחד, אבל ההפתעה שמסתתרת בפנים, משחק קטן וחמוד להרכבה, חשוב הרבה יותר. איך הוא ייראה אחרי שנרכיב אותו? האם זו סוף סוף ההפתעה שתשלים לנו את הסדרה?

כבר עשרות שנים שהמוני ילדים ברחבי העולם נהנים מההפתעה שמסתתרת מתחת לשכבת השוקולד הדקה ומקפידים לחזור ולהתפנק בהפתעה דומה. ההפתעות במנת הילדים של מק'דונלדס משתמשות בעיקרון דומה.

רוצה לקרוא עוד?

להמשך קריאה הירשמו או התחברו

תמונה: Pixabay

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דינה גורדון

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דינה גורדון

אילוסטרציה: מגזין אפוק, Shutterstock

לשמור בבטן: הפסיכולוגיה של ההסתרה וההשלכות הבלתי צפויות על הבריאות שלנו

דינה גורדון

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האנשים החכמים בעולם: שומר הבר ממונטנה, היועצת וילד הפלא

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הירשמו לניוזלטר שלנו וקבלו תוכן חדש למייל מדי חודש

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