כולנו רוצים לגרום לאנשים לקנות את המוצר החדש שלנו או לשכנע אותם לשנות תהליכי עבודה בארגון. אבל איך עושים את זה בצורה יעילה? פרופ' יונה ברגר מאוניברסיטת פנסילבניה ערך מחקר ממושך וטוען שיש לו תשובה

דינה גורדון | 9 באפריל 2020 | פסיכולוגיה | 11 דק׳

מדעי השכנוע

ג׳

ים הלך לסידורים בעיר ניו יורק ופתאום רעב תקף אותו. הוא הסתכל לצדדים וראה בזווית העין מקום קטן שמוכר נקניקיות – "מעולה, אלך לשם", חשב. הוא נכנס למקום ובזמן שחיכה שישרתו אותו הוא שם לב לדלת צדדית קטנה בצד שהזכירה לו תא טלפון. "כמה זמן לא ראיתי תא טלפון", חשב, פתח את הדלת ונכנס. בפנים הוא הבחין בטלפון תלוי על הקיר. זה היה טלפון ישן עם חוגה. שלט ליד הטלפון אמר להתקשר למספר 3. ג'ים התקשר למספר 3 ולהפתעתו מישהו עלה בצד השני של הקו: "יש לך הזמנה?" שאל. "בשביל מה צריך הזמנה בדיינר קטן שמוכר נקניקיות?", תהה ג'ים, ואמר: "לא, אין לי".

רוצה לקרוא עוד?

להמשך קריאה הירשמו או התחברו

פרופ' יונה ברגר, ספטמבר 2019 | תמונה:Lawrence Busacca/Getty Images for Women in Cable Telecommunications

אילוסטרציה: מגזין אפוק, Shutterstock

לשמור בבטן: הפסיכולוגיה של ההסתרה וההשלכות הבלתי צפויות על הבריאות שלנו

דינה גורדון

איור אילוסטרציה: מגזין אפוק

תיאוריית "תנו להם": היישום המודרני של עקרונות הסטואיזם

מאיה מזרחי

איור אילוסטרציה: מגזין אפוק

הסוד לזוגיות ארוכת טווח: זה לא הם, זה אתם

מאיה מזרחי

המנקה הגאון ויל האנטינג (מאט דיימון) בסרט "סיפורו של ויל האנטינג"

האנשים החכמים בעולם: שומר הבר ממונטנה, היועצת וילד הפלא

מאיה מזרחי

צילום: Shutterstock

אסטרטגיות למידה: איך לזכור יותר ולהבין לעומק

מאיה מזרחי

ברואר מציע להיעזר בטכניקות של מודעות כדי לשנות את הרגלי האכילה שלנו | איור אילוסטרציה: מגזין אפוק

משחקי הרעב: איך לרזות באמצעות התבוננות פנימה

רקפת תבור

הירשמו לניוזלטר שלנו וקבלו תוכן חדש למייל מדי חודש

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