לפני מספר שנים מחירי הטיסות בעולם זינקו לגבהים, בעקבות עליית מחירי הדלק. לאחר מספר חודשים מחירי…

צוות מגזין אפוק | 14 במאי 2018 | פסיכולוגיה | 2 דק׳

נקודה למחשבה: מתי העלאת מחירים נתפסת כצעד הוגן

לפני מספר שנים מחירי הטיסות בעולם זינקו לגבהים, בעקבות עליית מחירי הדלק. לאחר מספר חודשים מחירי הדלק ירדו, אבל מחירי הטיסות נשארו גבוהים, או ירדו במעט, או יותר לאט. ולמרות זאת, לצרכנים לא היה ממש אכפת. מדוע?

מצב מהסוג הזה נפוץ מאוד בענפי תעשייה ושירותים שונים, וחוקרים מכנים אותו "תמחור אסימטרי". מדוע תמחור אסימטרי נפוץ כל כך?

רוצה לקרוא עוד?

להמשך קריאה הירשמו או התחברו

תמונה: Fotolia

אילוסטרציה: מגזין אפוק, Shutterstock

לשמור בבטן: הפסיכולוגיה של ההסתרה וההשלכות הבלתי צפויות על הבריאות שלנו

דינה גורדון

איור אילוסטרציה: מגזין אפוק

תיאוריית "תנו להם": היישום המודרני של עקרונות הסטואיזם

מאיה מזרחי

איור אילוסטרציה: מגזין אפוק

הסוד לזוגיות ארוכת טווח: זה לא הם, זה אתם

מאיה מזרחי

המנקה הגאון ויל האנטינג (מאט דיימון) בסרט "סיפורו של ויל האנטינג"

האנשים החכמים בעולם: שומר הבר ממונטנה, היועצת וילד הפלא

מאיה מזרחי

צילום: Shutterstock

אסטרטגיות למידה: איך לזכור יותר ולהבין לעומק

מאיה מזרחי

ברואר מציע להיעזר בטכניקות של מודעות כדי לשנות את הרגלי האכילה שלנו | איור אילוסטרציה: מגזין אפוק

משחקי הרעב: איך לרזות באמצעות התבוננות פנימה

רקפת תבור

הירשמו לניוזלטר שלנו וקבלו תוכן חדש למייל מדי חודש

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